website prototype
Restructuring the webstie to optimize conversion
Artificial Design Showdown is a senior capstone project examining Job Displacement in Web Design. The project investigates how the emergence of AI technologies challenges traditional web design careers while emphasizing the enduring importance of human creativity.
Timeline
The project lasted 16 weeks, with the competition running on Instagram for 5 weeks. During this period, fresh designs were produced, displayed, and judged weekly.
Background
The Artificial Design Showdown aimed to examine the interplay between human and AI designers in crafting compelling website designs. By leveraging social media, the project promoted public engagement and highlighted the shifting function of AI in the design sector. We also documented our creative process on Tumblr blogs and constructed a detailed workback plan covering pre-production, production, and post-production phases.
This category details the step-by-step approach taken during the project, including research, planning, design, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through Google Forms surveys and iteratively optimized the app based on usability metrics and user satisfaction.
The project tackles job displacement by offering a direct comparison between AI-generated and human-made website designs, illustrating how web designers can evolve in a changing field. Key elements include:
Comprehensive Microsite Showcase
Five microsites showcase ten webpage designs: five human-generated and five AI-generated, offering a direct comparison across various contexts.
Detailed Comparison Criteria
The project employs specific evaluation criteria, including design principles, usability, aesthetic appeal, functionality, creativity, and accessibility, ensuring a thorough analysis of each design.
Community Engagement and Data Gathering
By using the ADS Project Instagram account (@ads_project_491), the project collects poll data and lets the community vote for preferred designs. This input reveals insights into public perceptions of AI versus human design strengths and weaknesses.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Effective Comparison
The project delivered a functional website prototype that clearly illustrates the differences between AI-generated and human-made designs.
Positive User Feedback
Feedback from peers and mentors via a Google Forms survey affirmed the importance of human creativity in design, reinforcing that AI should enhance rather than supplant traditional web design roles.
Resource for Designers
The Tumblr blog has become a resource for designers, sharing insights and strategies for facing evolving industry challenges.